Single Sign On Market Set to Explode: 3 Vital Things You Must Know Now

The single sign on market (SSO) is poised for massive growth over the next few years as businesses seek easier and more secure ways to manage user access. SSO solutions allow users to log in once with a single credential and gain access to multiple applications and systems. This enhances security by eliminating the need for multiple passwords while also improving productivity.

There are several key factors driving the rise of SSO. Firstly, the remote and mobile workforce continues to expand rapidly. SSO provides a seamless experience for employees accessing resources outside the office. Secondly, data breaches linked to compromised passwords have increased dramatically. SSO reduces this risk by eliminating password fatigue. Finally, cloud adoption is surging, which requires managing access across many cloud apps. SSO integration streamlines this process.

As the SSO market grows, businesses should stay informed about the latest solutions and implementation best practices. Investing in SSO prepares organizations for the future of access management while improving agility, security, and compliance. Those who embrace SSO will gain a competitive advantage in their ability to securely deliver services to employees and customers across an increasingly complex IT environment.


Secure and Simple Access Management

  • SSO enhances security by eliminating multiple passwords that are difficult to manage and vulnerable to cyber threats.
  • It centralizes access control with one secure credential rather than many passwords spread across systems and apps.
  • SSO integrates with existing identity management systems like LDAP, AD, SAML, OAuth, and OpenID Connect for robust access policies.
  • Top SSO solutions provide multi-factor authentication options for added security on sensitive systems.
  • SSO streamlines access by allowing single login access to all authorized resources. This improves productivity.
  • Admin features like access request workflows and access reviews help maintain the least privileged access.
  • SSO provides a seamless experience across cloud, on-premises, and hybrid environments.
  • Reporting provides visibility into access and adoption to optimize SSO implementation.

Reduce Risks Associated with Passwords

  • Weak, reused, or compromised passwords are linked to over 80% of data breaches. SSO mitigates this risk.
  • SSO eliminates the need to remember multiple complex passwords, reducing the likelihood of unsafe practices like reuse or sharing.
  • Centralized access management minimizes attack surface since hacking one SSO password is tougher than many app passwords.
  • Advanced authentication policies like MFA and context-based access help thwart credential attacks and abuse.
  • Automated password rotation policies within the SSO system enhance security.
  • Role-based access controls restrict unauthorized permission changes that lead to compromised credentials.
  • Session management features like expiration and login history provides oversight into account activity.

Support Remote and Mobile Workforces

Challenge SSO Solution
Accessing on-premises apps outside the network SSO integrates with VPN and zero-trust networks to enable secure remote access
Managing credentials across multiple mobile apps SSO single credential secures and streamlines access to all authorized mobile apps
Remembering passwords for apps used infrequently SSO eliminates this challenge – a single login provides access to all apps
Securing access to cloud tools and SaaS apps SSO integrates with cloud apps and provides enhanced security including MFA
Onboarding and offboarding remote staff SSO automation facilitates managing access when employees join or leave
Compliance when users bring their own devices SSO enhances BYOD security with contextual controls like location-based access


How Integrating SSO with Cloud Applications Enhances Agility

  • SSO allows single credentials to be propagated quickly across new cloud apps for accelerated deployment.
  • Automated user provisioning and de-provisioning increase the speed of onboarding/offboarding from cloud apps.
  • SSO eliminates redundancies like duplicating users across cloud tools, saving administrative time.
  • Centralized access management streamlines implementing security controls across cloud apps enterprise-wide.
  • SSO integration enables consolidated monitoring and reporting across hybrid cloud environments from a single dashboard.
  • Hybrid SSO models allow phased migration to the cloud without disrupting on-premises SSO access.
  • Standards-based integrations like SAML, OAuth, and OIDC enable easy connections across most major cloud apps.
  • SSO increases agility in adopting new cloud apps without the complexity of managing access individually.

Single Sign On Market Set to Explode: 3 Vital Things You Must Know Now

  • SSO market growth is being fueled by digital transformation – $27.4B projected market size by 2026.
  • Cloud, mobile, and remote work are key drivers increasing SSO demand for secure access.
  • Leading SSO vendors include Microsoft, Okta, Oracle, IBM, and Broadcom – know their solutions.
  • Understanding SSO models is vital – choose between on-premises, cloud-based or hybrid deployment.
  • Invest in SSO to boost security, productivity, and compliance as password-centric models decline.
  • Plan for integration with existing IAM systems like AD, LDAP, and SAML to ensure smooth adoption.
  • Prioritize expanded functionality like advanced authentication, single logout, and microapp access.
  • Study deployment best practices around governance, network planning, and end-user training for successful rollout.

Implementing SSO Best Practices for Maximum Security and Compliance

– Integrate SSO with multifactor authentication (MFA) for enhanced protection on sensitive systems.

– Automate user provisioning and de-provisioning to ensure the least privileged permissions.

– Implement role-based access controls for added security and compliance.

– Configure single logout to terminate all sessions when users log out of the SSO portal.

– Actively monitor SSO access and adoption using reporting dashboards.

– Develop an SSO governance plan outlining roles, responsibilities, and access review processes.

– Train end users on security best practices like password hygiene and phishing risks.

– Conduct periodic access certification reviews to validate all accounts and permissions.

Choosing the Right SSO Solution for Your Business Needs and Environment

Consideration Description
Compatibility Ensure the SSO solution integrates with your apps, protocols, directories, networks
Deployment Model Compare on-premises, cloud, and hybrid models to find the right fit
Authentication Methods Review MFA, adaptive, and contextual options to fulfill security needs
Access Management Assess ability to handle provisioning, lifecycle management, governance
End User Experience Evaluate self-service portal, mobile access, branding flexibility
Pricing Model Compare one-time, subscription, user-based, and hybrid pricing
Scalability Determine the ability to support increased users, apps, and devices over time
Vendor Profile Review vendor experience, customer base, service, and support options


Single Sign On market
Single Sign On market

Trends in the single sign-on authentication market

  • Biometrics gaining traction for SSO authentication due to increased security. Fingerprint, face recognition, and voice authentication growing in use.
  • Behavioral analytics is being utilized for contextual access controls. Analyzes user patterns to identify suspicious activity.
  • Rise of passwordless authentication. Eliminates passwords completely in favor of biometrics, security keys or one-time passcodes.
  • Growth of mobile SSO using push notifications and mobile apps to approve access from mobile devices.
  • AI-powered authentication looks at advanced techniques like keystroke analysis.
  • Shift from on-premises to cloud-based SSO to support remote workforce. SaaS SSO adoption growing rapidly.
  • Integrations with workforce identity solutions like HR systems to automate user lifecycle management with SSO.
  • Increased adoption of standards like SAML, OAuth and OpenID Connect for interconnectivity.
  • Expansion of MFA adoption for added SSO security, especially for privileged users and sensitive data.


The single sign-on (SSO) market is entering an exciting new era driven by the demands of digital transformation. As businesses adopt cloud services, support remote workforces, and manage increasing numbers of applications, the need for secure, consolidated access control continues to grow. SSO solutions are evolving to meet these challenges through expanded functionality like enhanced authentication methods, granular access policies, and seamless integration across heterogeneous IT environments.

While passwords are steadily declining as the primary access control mechanism, SSO is rising to fill the gap by providing a streamlined, secure user experience. Companies that invest wisely in SSO position themselves for the future by boosting productivity, security and compliance. With strong growth projections, the SSO market is clearly demonstrating its vital role in enabling organizations to operate effectively in an increasingly complex world of distributed applications and mobile workforces.

Single Sign On market
Single Sign On market


Q: What is single sign-on (SSO)?

A: SSO allows users to access multiple applications and systems with one set of login credentials. It eliminates the need to remember multiple passwords.

Q: How does SSO enhance security?

A: SSO centralizes access control which is more secure than individual application passwords spread across an environment. It enables stronger authentication policies like MFA across all systems.

Q: What are the benefits of SSO for businesses?

A: Key benefits include increased productivity, reduced help desk tickets for password resets, easier regulatory compliance and lower risk of security incidents related to compromised credentials.

Q: What are the main drivers of SSO market growth?

A: Main drivers are remote/mobile workforces, cloud adoption, security concerns over passwords, and digital transformation initiatives demanding consolidated identity management.

Q: What industries are adopting SSO solutions?

A: Leading adopters include IT, BFSI, healthcare, manufacturing and government sectors which manage sensitive data across complex environments.

Q: How does SSO work with cloud applications?

A: SSO integrates with cloud apps using standards like SAML and OAuth to extend centralized access control and single credential convenience to the cloud.

Q: What are some key vendors in the SSO market?

A: Top SSO vendors include Microsoft, Okta, Oracle, IBM, Broadcom, Ping Identity, RSA Security, OneLogin and ForgeRock.

Q: What is the future of the SSO market?

A: The SSO market is projected for robust growth as password-based access declines in favor of intelligent, adaptive and passwordless authentication models.

Q: How can businesses implement SSO?

A: Key considerations include deployment model (on-prem, cloud, hybrid), integration with directories and apps, access management capabilities, and end-user experience.

Q: What are some best practices for rolling out SSO?

A: Best practices include piloting with small groups, providing training, integrating with MFA, implementing governance procedures, and emphasizing security policies.

Golden Quote:

“SSO is the crucial bridge to the passwordless future.”


Leave a comment